digitech / corporate identity and web
re-designing a corporate identity
Re-designing a corporate identity is a challenging assignment. Are you going to develop a completely new identity, are you supposed to just tweak the existing identity to make it more present, is the client satisfied with the existing colors, font, layout, what are the consequences of changing the identity for an existing company?
Said in a short way, it’s a serious assignment.
In this case, we chose to go all the way and completely re-design the identity. Everything from development of a new logo and corporate colors to business cards and letterheads.
The result is a much more present logo, which is based on unique hand drawn types. The summerbird-like symbol is a kind of messenger which is led back to Digitech’s position as a trading business.
digitech
Project included:
web-design + print-identity + hosting + corporate-identity + WP-CMSTime usage
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