A corporate identity is your company’s visual profile. Simply your company’s identity… It’s what customers recall when they think of your company or see one of your ads. Our clear philosophy is that a professional designed corporate identity can help your company grow.

Your logo should be immediately recognizable. It should express confidence, loyalty and maybe even superiority in “it’s” business.

In every aspect of a sale, we believe that trust is one of the most important ingredients. Would you trust a company who’s logo, website or business cards look like something the neighbor’s kid had made with Word’s clip-art? Would you trust such company your credit card details?

Your logo or identity is not isolated able to…

directly sell your products or services. But it’s able to identify which is more important. Your logo itself isn’t a brand. A brand is build over years and mostly through a lot of investments. To build a brand is actually everything you do with your product, your business, your employees, your public profile, etc. – all of which visually can be contained within your logo.

Communicate

It doesn’t matter how good your sales-team, products or services are, if your visual profile doesn’t express the keywords important to your business, or if you don’t communicate this to the rest of the World.

See your logo and identity is an eye-opener, something that should make people want more, remember you, remember your products, contact you.

The rest is up to you…

Flexibility

It’s important that a corporate identity is flexible. It shouldn’t be re-designed every third year. Your identity should fit every media, online / offline, in colors or black/white.

But most importantly your corporate identity should allow your business to grow.

Idea

We think it’s important that there is some kind of idea behind a logo. Something that naturally links the business and the logo together.

This idea can be based on the history of the business, a main product, an event, the founder, a special way to write the name, etc. If you can associate the logo with a story, feeling or happening, people will remember your logo and your company.

Spacing, grid’ing and flow

The spacing in your logo is important, and often what differentiates a professional logo from an amateur logo. We do a great job in the logos we develop to grid and kern them correctly. When these things aren’t noticed in one of our logos, our job has been a success!

Spacing is how much space the logo need to look at it’s best. It’s very different from logo to logo, but you can achieve surprisingly many expressions just with the use of spacing.

In same category is what we call the flow. The logo should be easy to read, why we often work in a flow to help the readability.

Colors

Your color scheme is one of the most important things in your visual profile. The symbolism of colors is a central part of your business’ expression, and not at least how your company is identified.

A color scheme will help your business look and feel the same in paper ads, television, print, web, etc. It will make sure that your colors are always the same no matter which color system or media you’re working with.

Typography

Together with your corporate colors, the use of typography makes a great deal of your visual profile. How should headings look like, line-height, font-size, font-color on different backgrounds, paragraph-styles, margins, etc.

But that’s not everything. Which kind of font face should exactly your business use, which font family will fit to your logo… Should it be a modern sans-serif, a more traditional serif font, or maybe even a custom typeface. The typeface should somehow fit into your business – there’s a big difference between the visual profile of a bank and a lifestyle business.

Taking it further

When all of your identity is developed and designed, next step is to use it. The use could be a print identity, which in most cases means, business cards, letter heads and envelopes. Your identity would also be the base of a webdesign, video or any other visual design.

All of this is what we call a corporate identity.